On Discounting

When you visit any retail store, you’re likely to hear one word more than any other: “Sale.” Many retail stores are also in the process of going out of business. There’s a relationship between the two. Here Comes the Sale… My wife, Kelsey, is the sales manager at the Mark Ingram Bridal Atelier in Midtown Manhattan. Mark is the most respected stylist in the bridal fashion world, and Kelsey routinely sells gowns that range in price from $4,000 to $21,000. Over the years, I’ve learned a lot fro